Adidas has recently announced the launch of its new miCoach SPEED_CELL, a small device designed to live in the sole of your sport shoe and measure the speed, distance and time for both forward and lateral movement to help athletes study and improve athletic performance.

The device, a newly improved version of previous technologies, was tested for ruggedness and durability at Cascade TEK’s Testing Facility located in Hillsboro, Oregon—where it was found that the new SPEED_CELL stands up to the worst environmental conditions as recognized by the MIL-STD 810 test requirements. Cascade TEK testing of the SPEED_CELL included a laundry list of testing services: everything from Vibration and Shock Testing to high/low temperature tests, salt fog and corrosion testing and humidity tests were conducted to ensure the miCoach SPEED_CELL could withstand extreme temperature and environmental conditions without product breakdown.

“As a runner myself, it was fantastic to see the latest in digital sports technology survive even the harshest of real world conditions,” says Mary Babitz, Vice President of Cascade TEK. “At Cascade TEK, we’re pleased to know our testing services can help companies like Adidas demonstrate just how rugged their products really are.”

The device was designed at Adidas America which is headquartered in Portland, Oregon, and is being hailed as the “latest innovation in digital sports technology” by the German-based international company. Previous versions of MI Coach devices have been available since 2008.

To learn more about the miCoach SPEED_CELL, visit Allan Brettman’s blog at OregonLive.com.